The Department of Mass Communication was instituted by BUITEMS in recognition of the critical role of the media and entertainment industries in shaping societal values and cultural life. The department of Mass Communication offers BS programs in Mass communication which is one the fastest emerging filed in social sciences.
The establishment of Department of Mass Communication in 2010 is informed by the aspiration to train professionals who will uphold the highest intellectual, ethical and professional values that promote creativity, critical knowledge, technical perfection, social responsibility, and the spirit of the enterprise. The current number of enrolled students is 260.
The Department boasts high-level equipped production facilities with computer labs, television and radio equipment and on campus FM radio station.
The Department offers a Bachelor of Science (BS) degree program in Mass Communication. passed out batches of students are serving in renowned local national and international News & Entertainment Channels, News & Advertising Agencies, FM Radios stations, Media Houses and PEMRA, social development sector and academia.
Admission Requirement
- Intermediate F.A/F.Sc with from any recognized board or equivalent with at least 50% Marks
- Qualifying aptitude test with at least the desirable percentage as decided by the Admission Committee.
Degree Requirement
- Total Credit Hours: 135-137
- Total Courses: 42-44
- Minimum CGPA ≥ 2.0
- Academic rules
* For details Program Schema
Program Schema
The BS Mass Communication is a 4-years (8-semesters)
programme in which students are required to complete a specified number of courses:
|
First Semester
|
|
S.No.
|
Course Code
|
Course Title
|
Prerequisite
|
Credit Hours
|
|
1
|
MC-111
|
Introduction to Mass Communication
|
|
3
|
|
2
|
MC-101
|
Media and Society in Pakistan
|
|
3
|
|
3
|
HUM-161
|
Functional English
|
|
3
|
|
4
|
CS108/108L
|
Computer Skills
|
|
2+1
|
|
5
|
HUM-136
|
Introduction to Psychology
|
|
3
|
|
6
|
HUM-101
|
Islamic Studies /ethics
|
|
2
|
|
Second Semester
|
|
S.No.
|
Course Code
|
Course Title
|
Prerequisite
|
Credit Hours
|
|
1
|
MC-211
|
Introduction to PR and advertising
|
|
3
|
|
2
|
MC-426
|
Introduction to social media
|
|
3
|
|
3
|
HUM-268
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Communication skills
|
|
3
|
|
4
|
HUM-102
|
Pakistan Studies
|
|
2
|
|
5
|
MATHP-102
|
Elementary Math’s and Statistics
|
|
3
|
|
6
|
HUM-192
|
Introduction to Political Science
|
|
3
|
|
Third Semester
|
|
S.No.
|
Course Code
|
Course Title
|
Prerequisite
|
Credit Hours
|
|
1
|
MC-321
|
Theories of Mass com-I
|
|
3
|
|
2
|
HUM-265
|
Technical Writing and presentation Skills
|
|
2+1
|
|
3
|
|
Public Administration and society
|
|
3
|
|
4
|
HUM-104
|
Introduction to sociology
|
|
3
|
|
5
|
HUM-
|
Introduction to Philosophy
|
|
3
|
|
6
|
HUM-341
|
Functional Urdu
|
|
3
|
|
Fourth Semester
|
|
S.No.
|
Course Code
|
Course Title
|
Prerequisite
|
Credit Hours
|
|
1
|
MC-243
|
Reporting
|
|
3
|
|
2
|
MC-334
|
Theories of Mass Communication-II
|
|
3
|
|
3
|
ECON-203
|
Economics
|
|
3
|
|
4
|
MGMT-
|
Principles of Management
|
|
3
|
|
5
|
MC-202
|
Mass Media in Balochistan
|
|
3
|
|
Fifth Semester
|
|
S.No.
|
Course Code
|
Course Title
|
Prerequisite
|
Credit Hours
|
|
1
|
MC-421
|
Media Laws and ethics
|
|
3
|
|
2
|
MC-333/333L
|
Online journalism
|
|
2+1
|
|
3
|
MC-626
|
Photojournalism
|
|
2+1
|
|
4
|
MC-245
|
National and International affairs
|
|
3
|
|
5
|
|
Media Culture and society
|
|
3
|
|
6
|
MC-
|
Feature Column and Editorial Writing
|
|
3
|
|
Sixth Semester
|
|
S.No.
|
Course Code
|
Course Title
|
Prerequisite
|
Credit Hours
|
|
1
|
MC-422
|
TV journalism
|
|
3
|
|
2
|
MC-335
|
Development Communication
|
|
3
|
|
3
|
MC-463
|
Sub-editing and Page Designing
|
|
2+1
|
|
4
|
HUM-203
|
Research Methodology
|
|
3
|
|
5
|
MC-
|
Elective
|
|
3
|
|
Seventh Semester
|
|
S.No.
|
Course Code
|
Course Title
|
Prerequisite
|
Credit Hours
|
|
1
|
MC-646/646L
|
Magazine Production
|
|
2+1
|
|
2
|
MC-336
|
International Communication
|
|
3
|
|
3
|
MC-424
|
Media Management and Marketing
|
|
3
|
|
4
|
MC-
|
Elective
|
|
3
|
|
5
|
MC-
|
Elective
|
|
3
|
|
Eighth Semester
|
|
S.No.
|
Course Code
|
Course Title
|
Prerequisite
|
Credit Hours
|
|
1
|
MC-337
|
Media and Human Rights
|
|
3
|
|
2
|
MC-431
|
Peace Journalism
|
|
3
|
|
3
|
RES-401
|
Final Project/Thesis
|
|
3
|
|
4
|
MC
|
Elective
|
|
3
|
|
5
|
MC
|
Elective
|
|
3
|
|
Elective Courses
|
|
S.No.
|
Course Code
|
Course Title
|
Prerequisite
|
Credit Hours
|
|
1
|
MC-453
|
Social Media Production
|
|
3
|
|
2
|
MC-481
|
Advertising-I
|
|
3
|
|
3
|
MC-482
|
Public Relation-I
|
|
3
|
|
4
|
MC-483
|
Advertising-II
|
|
3
|
|
5
|
MC-484
|
Public Relation-II
|
|
3
|
|
6
|
MC-471
|
Radio News Reporting & Production
|
|
3
|
|
7
|
MC-472
|
TV News Reporting & Production
|
|
3
|
|
8
|
MC-473
|
Radio Program Production
|
|
3
|
|
9
|
MC-474
|
TV Program Production
|
|
3
|
|
10
|
RES-
|
Research Methodology
|
|
3
|
|
11
|
RES-
|
Final Project
|
|
3
|
|
12
|
MC-461
|
Advance Reporting
|
|
3
|
|
13
|
MC-462
|
Newspaper Management & Production
|
|
3
|
|
14
|
MC-463
|
Advanced Sub-Editing
|
|
3
|
|
15
|
MC-464
|
Magazine Production/Publication project
|
|
3
|
|
16
|
MC-493
|
Development Communication
|
|
3
|
|
17
|
MC-491
|
Development Journalism
|
|
3
|
|
18
|
MC-492
|
Rural & Urban Sociology
|
|
3
|